Valeria Hamerlain is a multifaceted creative director with a global vision that reflects the fusion of various cultural influences. Growing up in Bahia, Brazil, she was immersed in a diversity of styles and symbols that shaped her unique aesthetic. Upon moving to Switzerland, Valeria expanded her vision even further, incorporating European sophistication and design precision into her work.

She navigates between minimalism and opulence, creating a balance that at times becomes almost surreal. Her style is characterised by bold contrasts, where the beautiful and simple coexist with exuberance and grandeur, resulting in an intriguing and unique visual experience. Her work is avant-garde, provocative, and challenges established conventions.

The creation of images using artificial intelligence has been a natural extension of her quest for new forms of expression, allowing her to translate her ideas with greater precision and explore new creative possibilities.

Artifashionary* was born as an experimental project, driven by curiosity and an ongoing search for the future. Today, Valeria continues to explore the unknown, creating new ways to communicate her creative vision with depth and originality.

"Veiled Insights"

"Veiled Insights" explores the hidden depths of perception, challenging the ways we see and are seen. Through a collection of modern, stylised portraits, this exhibition reveals the complex experiences of identity, particularly within the context of femininity and societal expectation. Each piece captures a woman who, at first glance, may appear similar to another, reflecting how society tends to view them as uniform. The predominant use of pink and rose colours symbolises femininity and the multiple layers of identity that go beyond first impressions.

This body of work invites viewers to reflect on the complex intersections of visibility and invisibility that shape women’s roles in society. By combining bold aesthetics with subtle expressions, "Veiled Insights" questions what remains unseen, what is intentionally hidden, and what is instinctively felt but rarely articulated. These images challenge the audience to look beyond the surface, embracing ambiguity as a space for deeper understanding and empathy.

In a world where appearance and perception are often defined externally, "Veiled Insights" asks: What lies beneath the veils we wear? And how much of ourselves remains hidden, even from our own view?

Valeria Hamerlain’s work is a constant exploration between minimalism and opulence, where the beauty of simplicity meets the exuberance of grandeur. She believes that art has the power to evoke deep emotions and reflections, whether through a subtle touch or a visual explosion. Each piece created by Valeria is a fusion of different cultural influences, personal experiences, and an unrelenting pursuit of innovation.

With a keen eye on the transformations of global aesthetics, Valeria seeks to experiment with and challenge the conventions of design. For her, the creative process is a journey that goes beyond form; it is a way to connect with the unknown and bring to life what cannot be expressed in words.

The creation of images using artificial intelligence has allowed Valeria to explore a new dimension of her creative vision, where technology and art meet in unexpected ways. She believes that the art of the future will be a combination of tradition and innovation, the tangible and the intangible, and this is what she aims to convey in every piece she creates.