Her fascination with fashion and art began at an early age—she was styling herself by the age of five. This early passion grew into a deep love for the industry. While earning a bachelor’s degree in Psychology and Leadership in the United States, Jen gained hands-on experience in merchandising, styling, and content creation.

Her initial foray into the industry was on the strategic and communications side of AI technologies, but it soon evolved into a passion for using AI to bring her creative visions to life. Alongside her work in AI content creation and design, Jen has an extensive background in creative direction, curation, and photography.

She firmly believes that technology and art can coexist harmoniously, adding beauty and innovation to the world in the process.

Jen Petrova – The Vision Behind Fashion Coupids

Jen Petrova, known as Fashion Coupids, is celebrated for her avant-garde approach to contemporary fashion and jewellery, seamlessly blending high art with high street aesthetics. Born in Bulgaria but having lived in various cities across the United States, Jen has cultivated a unique perspective on the world, which serves as a constant source of inspiration for her designs.

Jen Petrova is a creative force in contemporary fashion and jewellery, transforming the ordinary into the extraordinary with bold, statement-making designs that defy convention. Inspired by a rich tapestry of influences—from luxury fashion to surrealist art—her creations seamlessly blend the avant-garde with the wearable. Using cutting-edge AI technology, Jen pushes the boundaries of what jewellery can be, redefining it as both art and personal expression.

Fuelled by a passion for experimental design, she views fashion as a powerful tool for storytelling. Her work reflects a belief that jewellery is far more than an accessory—it is a means of transformation. Her designs are daring, thought-provoking, and exploratory, harnessing AI to convey beauty and evoke powerful emotions.

For Jen, jewellery is a medium of self-expression, allowing the wearer to communicate their inner narrative and share their unique perspective on the world. Through her creations, she invites each wearer to embrace their individuality and tell their own story.