INTERVIEW WITH:
CHLOE WILLIAMS
Chloe Williams: Balancing Humanity, Art, and the Timeless Appeal of Analogue Photography
For Chloe Williams, photography is more than a medium; it’s a deeply personal journey of emotional processing, a profound connection to humanity, and a timeless art form that continues to evolve with her.
In this conversation with Cluster London, Chloe opens up about balancing personal memories with artistic expression, the joys and frustrations of analogue photography, and her aspirations to merge humanity and nature in her future projects. Through her lens, we gain a glimpse of an artist who is not only documenting life but living it fully through her craft.
Hi Chloe! Your journey into photography began as a way to process emotions. How does your emotional state influence your photography today, and how has it evolved over the years?
It influences me every time I lift my camera. I find if I am happy that day, I will take more photos and then when I am sad, I don't take as much and I struggle to decide what to photograph. This year in particular, I have faced family illness and photography has centred my emotional state and helped me process what has happened. Compared to when I first started in photography, I do consider composition and the settings I use now as I desire to create photography that reflects me and my practice more.
How does the process of developing film impact your creative approach?
Film has always been better for the work I am creating and I have always enjoyed the feeling that film can evoke from the viewer, that digital struggles to produce. However, the waiting period of film developing and scanning makes me very impatient, as I'd love to know if I have achieved the perfect shot as quickly as you can when using digital. Sometimes I can believe I had the perfect shot but then get the shock after developing that the photo was bad. This can work the opposite way, I can take a photo that surprises me post development. Film can truly surprise you.
How do you view the role of social media in the art world, particularly for analogue photographers like yourself? Has it influenced how you share or market your work?
I believe social media is the best way to market yourselves in this time period. As an analogue photographer, I find I am using certain hashtags or taglines that specify that I am solely a film photographer in a way to seem niche and attract similar photographers to my page. I mainly use social media to find other analogue photographers for inspiration in order to progress my work further or galleries that I can apply to show my work in. I don't want to become the photographer that caters to likes on a photo so I tend to schedule my posts and hardly check it, to minimise the want to be followed and liked.
As a young photographer, what are the biggest challenges you are facing?
I believe my biggest challenge is modern technology and the difficulty of being considered a genuine professional photographer, as what does that even mean these days? Technology like AI and smartphones are consistently threatening the authenticity of what is considered a photographer. The means I use are considered more "old fashioned", as my cameras are literally 43 years old and 49 years old, whilst the concept of analogue photography is centuries old. I believe it does slow down the process of photography, makes you consider settings and process, compared to taking a snap on a phone. In the first few decades of photography itself, it was easy to be considered a photographer as it was rare to see photographs. Nowadays, everyone you know owns a phone with a camera.
How do you balance personal memories and artistic expression when photographing moments from your own life? Do you ever find it challenging to separate the two?
I try to use the two in everything I produce as I believe the best artists use their life and their humanity within their work, this in turn works with their artistic expression. This means that I never see a reason to separate the two. Every photograph I make has a memory attached to it.
“Technology like AI and smartphones are consistently threatening the authenticity of what is considered a photographer.”
Do you have a specific project or concept in mind that you hope to explore in the future? Where do you want your journey as a photographer taking you in the next few years?
I want to further explore the idea of humanity and nature together, and how it can be harmonious or destructive. I am unsure how but it will come to me as time progresses as I get inspired daily and enjoy exploring when I can. I would love to obtain more opportunities of being exhibited and showcased in galleries and publications. I would also love the opportunity to work in a gallery and learn what it means to be a curator and to be around art daily.
Thank you for reading,
Alexandra, Ema & the Cluster Team.