LYA Soul Jewelry is a brand dedicated to celebrating the essence of femininity, confidence,
and self-love. Founded by Alex Lajtenberger, each piece is designed to reflect the unique spirit of the modern woman. The name LYA stands for “Love Yourself Always”, embodying a philosophy that encourages women to embrace their beauty, strength, and sensuality at every moment of the day.

Specialising in body jewellery, such as body chains, hand chains, chokers, and earrings, LYA Soul Jewelry offers a perfect blend of elegance and boldness. Every design is inspired by Alex’s love for travel, colour, and emotional expression, resulting in pieces that evoke a sense of freedom, empowerment, and timeless beauty.

WORK AVAILABLE FOR PURCHASE SOON

Aleksandra Lajtenberger is a multi-talented jewellery designer, mother of three, ex-model, photographer, and author of 13 travel books. As the founder of LYA Soul Jewelry—which
stands for “Love Yourself Always”—Alex merges her love for travel, vibrant colours, and deep emotions into each piece she creates. Her jewellery, from elegant body chains to bold chokers and hand chains, is designed to empower and awaken the confidence of women from all walks of life. A lover of aerial yoga, Alex’s work reflects her free-spirited nature, blending fluidity, strength, and beauty into every creation.

With a background in fashion and a global perspective from her extensive travels, Alex’s designs tell stories, evoke emotions, and celebrate the uniqueness of each woman. Through LYA Soul Jewelry, she inspires women to love themselves and embrace their inner goddess every day.

LYA Soul Jewelry is crafted for women who are confident, adventurous, and unafraid to express their true selves. From morning to night, these pieces aim to awaken the inner goddess, making every woman feel radiant, sexy, and beautifully unique. LYA is more than just jewellery; it’s a celebration of the soul.