Masha’s significant experience with visual content naturally led her to become a creative director. She finds the process of generating ideas, developing concepts, and bringing them to life deeply inspiring.

Recently, Masha has embraced a new direction with AI.

Using AI tools like MidJourney, Masha has combined her extensive experience, knowledge, and skills in fashion to create visual content for fashion brands. She has also begun designing accessories and clothing through MidJourney.

One of her latest AI projects involves transforming photographs of houseplants into accessories, a concept that has earned her a place at the Cluster Contemporary Jewellery Fair.

Masha Kozhdan – Creative Director & AI Designer

Masha has always been a creative soul.

Her journey began in photography, where she explored various genres, including portrait and wedding photoshoots, event photography, serving as the chief photographer for a sports magazine, and working on cruise ships. However, she was most drawn to the fashion genre. A lifelong lover of fashion and style, Masha worked extensively as a fashion photographer at events such as Belarus Fashion Week, Mercedes-Benz Fashion Week Moscow, and St. Petersburg Fashion Week, collaborating with brands and magazines.

I am a visual person, perceiving the world around me through pictures and images.

As a child, I was an avid fan of mosaics and Lego, spent hours drawing, and loved designing interiors for Barbie dolls’ homes. As a teenager, I became obsessed with fashion magazines. The foreign editions my dad brought back from his overseas business trips were studied cover to cover. It didn’t matter what was written or in what language—the main focus for me was always the pictures inside.

All these hobbies eventually led me to photography and creative direction, and later to AI.

My artworks are created with great love and are a reflection of myself—my interests, values, thoughts, knowledge, skills, and experiences. I skilfully work with geometry, light, colour, movement, and intriguing angles and shapes in the frame.

I find inspiration in unique interiors and locations, architecture, picturesque natural landscapes, the play of light and shadow, fashion, the creativity of others, and so much more!

My active, bold, and curious nature refuses to stand still. I am constantly exploring, learning, experimenting, and creating!