Early in her career, Sarah developed a background in visual arts, specialising in abstract painting and life drawing. These influences continue to inspire her design process. Since 2024, Sarah has embraced artificial intelligence as a pivotal tool for enhancing creativity, streamlining workflows, and driving sustainability. She believes AI has the potential to reduce physical samples and support a shift towards on-demand production.

Sarah Leidig combines technology and craftsmanship in her work as a fashion designer and AI artist. With a thoughtful approach, she aims to create an interplay of innovation, tradition, and sustainability.

Born in Germany and based in Barcelona for 22 years, Sarah holds a degree in Fashion Design and has nearly two decades of professional experience. Her expertise lies in sustainable circular design methodologies, and she has travelled extensively, collaborating with global production teams and gaining profound knowledge of patterns, fabrics, and fits.

Sarah Leidig has a conceptual and narrative-driven approach to fashion, creating a storytelling experience, a mood, or a visual journey. "I believe that when you have an emotional connection with a garment, it becomes a long-lasting item," she says, emphasising that this connection is a key aspect of sustainability.

Her professional experience has fostered a profound connection with textures, patterns, and craftsmanship, and she is particularly drawn to agender garments. She views advancements in technology as exciting opportunities to push creative boundaries, yet she also believes in a collective yearning to rediscover heritage, connect with nature, and reawaken a sense of joy.

Specialising in sustainable and circular practices, Sarah is driven by the urgency to strive for a closed-loop system. Through her visuals, she explores the concepts of upcycling and recycling, merging craftsmanship and innovation with the beauty of repurposing.